Creative DirectionBrandingLogo DesignGraphic Design
SIMPL
Creative Direction •Branding •Logo Design •Graphic Design
2026
01. The Challenge
"Communicating 'zero sugar' and 'pure ingredients' in a crowded beverage market through a visual identity that is as refreshing and direct as the product itself."
02. The Solution
A minimalist, high-contrast brand system and website that uses crisp typography and intentional negative space to embody the purity of the Simpl philosophy.
Project Info
About the client
Drink company with zero sugar
Services Provided
Creative DirectionBrandingLogo DesignGraphic Design
Client
Simpl
Release Date
2026
Visual Showcase
Design in Detail
