For coaches & consultants

    A clear offer. A more confident first conversation.

    Help people understand who you work with, how you help and whether your approach feels right. We design coaching and consulting websites around that first decision.

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    DesgnMate · MelbourneStrategy, design & developmentA scope shaped around your business
    Made of Elsewhere coaching website project

    Selected work · Website & identity

    A digital home with room to breathe.

    Made of Elsewhere is an embodiment coaching practice. Our work brought website design, identity and creative direction together around the practice’s approach.

    The design lesson

    The tone of the site can help people understand the experience of working with you, while the service information makes that experience concrete.

    Explore Made of Elsewhere

    Start with the decisions

    People need to understand the work before they book it.

    Coaching and consulting can be difficult to compare. A broad promise, an unfamiliar method or a long list of services can leave a visitor unsure where to start.

    1. 01

      Make the audience specific

      Explain the situations you help with in language your clients use. Give each distinct service enough space to be understood.

    2. 02

      Build confidence with context

      Introduce your experience, approach and relevant work. Use approved client stories when available, with context about the engagement.

    3. 03

      Make the invitation comfortable

      Describe what the first conversation is for, how to prepare and what happens afterwards. A booking link works better when the next step is clear.

    Planned together

    Give the right details room to work.

    Start with what visitors need. Then choose the pages, content and functionality that support it.

    01

    An offer people can follow

    Service pages that explain the audience, format, scope and first step. A clear distinction between one-to-one work, group programmes and consulting.

    02

    A voice that feels like you

    Thoughtful typography, portraiture and page structure that make room for your perspective. Resources and writing can support the offer without overwhelming it.

    03

    A practical enquiry path

    Accessible forms, mobile layouts and search foundations. Existing scheduling tools can be connected where they fit the agreed journey.

    Scope to discuss. Programme libraries, email sequences, member areas, copywriting and paid bookings need their own brief. We check your existing tools before recommending a connection.

    Before we design

    Bring your offer, not a perfect brief.

    Share who you want to work with, your current services and the questions people ask before booking. Existing copy, portraits and approved client feedback give us a useful starting point. We agree any additional writing or photography support together.

    A shared plan

    Know what happens next.

    Your proposal sets the schedule. Content readiness, integrations and feedback shape the timing.

    1. 01

      Strategy

      Agree the audience, goals and scope.

    2. 02

      Content

      Plan the pages, messages and assets.

    3. 03

      Design

      Review the layout and visual direction.

    4. 04

      Development

      Build the site and agreed connections.

    5. 05

      Launch

      Test, publish and complete the handover.

    A focused starting point

    Websites from $1,500 AUD

    Your proposal confirms the final scope.

    • Landing page + two additional pages
    • Basic SEO
    • Content management system (CMS)

    Bookings, stores, memberships and other integrations are quoted around your requirements. Content support, ongoing care and recurring software or hosting fees are discussed alongside the build.

    Find out what your website needs

    Before you decide

    A few useful answers.

    Have a different question? Let’s talk it through.

    Can you work with my existing booking tool?

    We review the tool you use, what information you need before a call and any subscription requirements. The proposal confirms whether a link, embed or a more involved integration is appropriate.

    Can the website explain more than one offer?

    Yes. We can plan separate pages for individual coaching, programmes or consulting so visitors can compare the options. The number of pages is agreed in the scope.

    Do you write the website copy?

    We help organise the content and clarify what each page needs to communicate. You generally supply the text; additional copywriting can be scoped separately.

    What if I do not have testimonials yet?

    We can use your experience, approach, qualifications and relevant work to help visitors assess fit. The site does not need invented quotes or outcome claims.

    How long will the project take?

    We agree a schedule after reviewing the page count, content readiness and integrations. You will know the review stages and what is needed from you before work starts.

    Your next move

    Let’s make your offer easier to understand.

    Start with a free website audit. We’ll look at how clearly your current site explains your work and invites the right conversation.

    Get my free website auditPrefer a conversation? Book a call

    Share your website and what you want to improve. Planning a new site? Tell us about it in the audit form.