A distinctive visual direction
Typography, colour, imagery and layout developed around the brand you have or the identity work included in your brief.
For businesses in Fitzroy
Keep the character. Make the offer clear.
Your business has its own point of view. We design websites for Fitzroy businesses that express that identity and help people understand what they can buy, book or enquire about.
DesgnMate · MelbourneStrategy, design & developmentA scope shaped around your business
Selected work · Website & graphic design
An identity with room to be expressive.
The SPNHAUS project connects graphic design and a website presence. It offers a useful example of carrying a distinct visual language into a digital experience.
The design lesson
Explore SPNHAUSA coherent identity can make a website memorable while a considered structure gives the work somewhere to lead.
Your customers come first
Personality should make the offer more memorable.
A strong visual idea can draw people in. The page structure needs to carry that attention towards your services or products, with room for your story and enough clarity to make a decision.
- 01
Start with the business’s own identity
Bring your existing voice, imagery and brand assets into the brief. We design around your business rather than an assumed neighbourhood aesthetic.
- 02
Connect the story to the offer
Give visitors a way to move from an introduction or campaign into the work, services or products that interest them.
- 03
Keep everyday browsing comfortable
Navigation, text and calls to action should remain clear on a phone, even when the visual direction is expressive.
Planned together
A website that fits your Fitzroy business.
Start with what visitors need. Then choose the pages, content and functionality that support it.
Content with a natural order
Structure your introduction, offer and selected work so visitors can browse freely and still find the practical details.
A manageable website
Responsive pages, search foundations and agreed CMS updates. Your handover covers the content you will look after.
Scope to discuss. Brand identity, campaign pages, custom motion, shops and new photography can be discussed alongside the website. Each has its own deliverables and content requirements.
Before we design
Show us what feels like your business.
Bring existing brand material, recent work and examples of how you communicate with customers. We’ll discuss which parts already feel right and which need more clarity before planning the website for your Fitzroy business.
A shared plan
Know what happens next.
Your proposal sets the schedule. Content readiness, integrations and feedback shape the timing.
- 01
Strategy
Agree the audience, goals and scope.
- 02
Content
Plan the pages, messages and assets.
- 03
Design
Review the layout and visual direction.
- 04
Development
Build the site and agreed connections.
- 05
Launch
Test, publish and complete the handover.
A focused starting point
Websites from $1,500 AUD
Your proposal confirms the final scope.
- Landing page + two additional pages
- Basic SEO
- Content management system (CMS)
Bookings, stores, memberships and other integrations are quoted around your requirements. Content support, ongoing care and recurring software or hosting fees are discussed alongside the build.
Find out what your website needsCan you use our existing brand identity?
Yes. We review the assets, typography, imagery and usage guidance you have. The website can build on those foundations without requiring a complete rebrand.
Can the site be expressive and easy to use?
We plan the visual direction alongside navigation, readability and the enquiry path. Motion and unusual layouts need to support the experience on mobile as well as desktop.
Do you also provide creative direction?
Creative direction can be included as separate scope for the visual approach, photography or campaign material needed by the website.
How will we review the design?
A dedicated project contact keeps the brief and feedback connected. Your proposal identifies the review stages and how you will share comments before development.
Can we add a shop later?
We can discuss future commerce needs during planning. Adding a shop involves platform, product, payment and operational decisions, so it needs a separate scope.
Your next move
Make your online presence feel like you.
Get a free website audit. We’ll look at how your Fitzroy business comes across and how clearly the site connects attention with a next step.
Get my free website auditPrefer a conversation? Book a call
Share your website and what you want to improve. Planning a new site? Tell us about it in the audit form.